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    The Evolution of Youth Soccer

    Things seem to be changing very rapidly and as usual it appears So Cal is at the forefront. Here's the latest:

    ISC ANNOUNCES ACADEMY STRUCTURE
    May 26 2007 - BDL

    On Friday night, May 18th, the Irvine Strikers Board of Directors and Director of Coaching Don Ebert announced to all the players and families the creation of the ISC Academy beginning in June of 2007. This new structure will allow all the players to pursue their goals and dreams of playing soccer at the highest levels that their abilities allow by eliminating the pay to play model that exists in most youth clubs today. Players that play on the three oldest girls and boys teams in the club will not have to pay the club fees for the year. In addition, the club announced a ramped up training schedule for all the teams that will provide all the players with the training frequency and training structure that will keep ISC players on par with other top clubs across the country and around the world. "We just felt that we wanted to place player development at the forefront of our club and the one thing that always get in the way of true player development is a pay to play model. We wanted to create an environment where players have to bring their best in terms of effort, attitude and commitment every day so that they can achieve their desired goals. And those goals have not changed, we will continue to place players in colleges across the country as well as professional clubs both domestically and internationally" said DOC Don Ebert.

    Ebert pointed to key strategic alliances that made this Academy dream become a reality. "There is no way we could have achieved this without having great partners like Nike Soccer and U.S.F.C. (United States Football Club) that shared our vision and our ultimate player goals. Nike Soccer and U.S.F.C. have first class people in their management group and we will do everything we can to make sure we reward their trust in our club" said Ebert. Irv Chase, President of the Irvine Strikers Soccer Club had this to say about the announcement, "Since its inception, some twenty years ago, the Irvine Soccer Club has strived to be a leader in the competitive youth soccer world through player development and training. The “academizationâ€￾ of ISC’s three oldest boys and girls’ teams is the next logical step in the Club’s goal to insure player development and training excellence and perhaps, most importantly, provide a place for those exceptional players who want to push themselves to the highest level possible through innovative training and intense competition.

    The Academy is just the starting point of providing elite player development according to Ebert. "We have mirrored our training schedule to match what youth clubs in Europe and around the world do. I figure if it is good enough for players in youth Academies in Holland, Germany, Belgium and others, it has to be good enough for our players. We will increase training to four days a week in the summer and before National and State Cup competitions, we will train three days a week during the season, we will implement a high school alternative program for players that don't have a quality high school program to attend, we have aligned ourselves with a PDL team so our Academy players can train and compete against current college players, our players will have the opportunities to train overseas and be evaluated by international clubs here at home during different times of the year. We can now offer all our players these different options while at the same time; relieving families of the ever-growing financial pressure of having their kids participate in competitive soccer. We now feel that we can properly prepare all our players both on and off the field to be successful in both college and beyond and that is the sole reason for the creation of the ISC Academy".

    For the upcoming 2007-08 season, the Girls U-16, U-17 and U-18 teams will be Academy teams and the Boys U-15, U-16 and U-18 teams will be Academy teams.
    Good judgment comes from experience. Experience comes from bad judgment.

    #2
    There is no way we could have achieved this without having great partners like Nike Soccer and U.S.F.C. (United States Football Club) that shared our vision and our ultimate player goals.
    Never heard of USFC until now, so looked up their web site.

    http://www.usfcsoccer.com/

    So far the clubs involved are Irvine Strikers (So Cal), Scott Gallagher (Missouri), Crossfire Premier (Washington) and PDA (New Jersey), but take a look at the map included on the web site: http://www.usfcsoccer.com/page/?id=108

    It looks like they are targeting Texas, Illinois and Massachusetts. Very interesting.

    Comment


      #3
      More info on the changes that are taking place:

      http://blog.washingtonpost.com/soccerin ... ative.html

      USSF Taking Youth Initiative

      According to documents obtained by the Insider and The Washington Post, the U.S. Soccer Federation's board of directors met last week in Chicago and approved the establishment of a boys' academy program and national youth league to improve American soccer at the teenage level.

      The federation plans to identify 60 to 80 youth clubs across the country. Those clubs will then select players from the under-15 and under-18 age groups to participate in the academy, which has been designed to increase the "quality and quantity of training" and "the number of quality games." The USSF hopes to have the program up and running this fall.

      According to the federation, up to 2,400 players in each age group will be involved. (Players not on academy teams will continue to participate in traditional club programs.)

      Academy teams will have as many as 30 players, train four or five times weekly and play one match per week. The U.S. under-16 national team will play in the academy league and each MLS team will be encouraged to field a team. Academy squads will play opponents in their geographic area during a 36- to 38-game schedule, plus friendlies. National team coaches and scouts will observe games, the USSF stated.

      The federation also plans to offer a similiar initiative for female players in the near future.

      That is all I have on the program right now. Still a lot of uncertainty about how it will all work. We'll have to wait for the federation's official announcement for more details. At first glance, however, it seems Gulati and the USSF are trying to find a way to expose more players to competitive soccer and expand the youth national team player pools. But will all the elite clubs cooperate? Logistically, can it be done?
      Good judgment comes from experience. Experience comes from bad judgment.

      Comment


        #4
        Perhaps we need to somehow merge this thread with the National League thread. Things appear to be changing so fast I am at a loss, there is so much to absorb. Here is some of the latest. Some are speculating this could eliminate such things as ODP and State Cups.

        http://www.ussoccer.com/articles/viewAr ... 57057.html

        Federation services
        U.S. Soccer Launches Development Academy to Expand Opportunities for Players Nationwide

        - Grassroots Development Academy Will Provide Improved Soccer Environment for Thousands of Players, Coaches & Referees from Coast-to-Coast

        CHICAGO (June 4, 2007) – In a move designed to improve the development environment for players throughout the country, the U.S. Soccer Federation has taken the initiative in formalizing a nationwide development academy slated to begin in the fall of 2007. The U.S. Soccer Development Academy will begin with up to 80 elite youth soccer clubs from around the country being selected to join the program.

        Created to provide players with the best possible opportunity to develop, the U.S. Soccer Development Academy is being initiated after a comprehensive review of player development systems in the United States and around the world.

        Each Development Academy club will not only serve as a home for the nation’s top players, but also as a destination point within their community for shared learning and experience. One of the major advantages of the program will see players receiving integrated oversight from both youth club coaches and U.S. Soccer coaches, while training in their home environment. In turn, the Development Academy will provide an improved scouting environment for college, professional and U.S. National Team coaches.

        “After completing an extensive review and discussion across the country, we feel that it is the right time for U.S. Soccer to lead a change in the sport at the youth level,â€￾ said U.S. Soccer President Sunil Gulati. “We need to shift the focus of our young elite players from an ‘overburdened, game emphasis’ model to a ‘meaningful training and competition’ model. This will ultimately lead to more success and will allow players to develop to their full potential.â€￾

        To begin that process, U.S. Soccer is using the Development Academy to create a wide-reaching movement within the grassroots soccer environment that will educate parents, coaches and players on the value of expanding national player development directly to the clubs. Using the current U.S. Under-17 Residency Program as a model, the youth clubs chosen to be part of the Development Academy will increase the amount of time spent on meaningful training while also increasing the quality of their matches.

        "It's a concept that youth soccer in this country desperately needs and our goal is to truly shift the focus towards increasing player development,â€￾ said U.S. Soccer’s Under-17 National Team head coach John Hackworth. “I think it will create a day-to-day training environment that will allow players the opportunity to develop to the best of their ability. Right now we have only 40 players in that type of environment (at the U-17 Residency Program in Bradenton, Fla.), but this Academy will allow us to put thousands of elite players in a similar environment, which will help us raise the entire level across the nation."

        With an emphasis on creating a superior everyday training environment, teams in the Development Academy will have a clean slate for a calendar and will be required to train a minimum of three times a week, eliminating the growing trend of clubs playing an excessive quantity of games in lieu of consistent training patterns. To maintain an emphasis on training, Development Academy teams will compete against other teams in the program and will not play in any other leagues, tournaments or State Cup competitions, and players will only be allowed to compete on their designated Academy team (with exceptions for high school soccer and national team duty).

        Clubs that are not part of U.S. Soccer’s Development Academy will continue to play in traditional youth soccer competitions, with the longtime Olympic Development Program also continuing unimpeded. With Development Academy players no longer being seen at ODP events, those spots will now be open for additional players to be seen at an elite level.

        "I'm very excited about the establishment of the U.S. Soccer Development Academy Program,â€￾ said U.S. Men’s National Team Head Coach Bob Bradley. “It is very important for U.S. Soccer to work with our top clubs to ensure that our best young players are constantly being challenged in an environment that best promotes player development. With a tremendous amount of reach, this program will help focus training sessions and matches on the areas that are critical to elevating our young players' ability to compete at the elite levels of the sport."

        The Development Academy will be divided into regions and will play home and away matches against other Academy teams across a complete season. Each Development Academy region will be comprised of up to 15-20 teams based on geographic proximity, with the winner of each region participating in the annual Academy Finals at The Home Depot Center in Carson, Calif. The Academy clubs will be comprised of Under-16 and Under-18 age groups, with a minimum of 22 players on a roster. Younger players in the Academy system will also be allowed to be play “upâ€￾ within their club.

        Clubs will have the opportunity to apply for membership in the Academy program beginning June 1, and teams will be selected by U.S. Soccer’s National Team coaches. U.S. Soccer’s coaches will evaluate prospective clubs on a number of criteria, including a club’s history of elite youth player development and past success in elite competitions. Each Development Academy club will not only serve as a home for many of the nation’s top players, but also as a destination point within their community for shared learning and experience. One of the major advantages of the program will have players receiving integrated oversight from both youth club coaches and U.S. Soccer coaches, while training in their home environment. In turn, the Development Academy will provide an improved scouting environment for college, professional and U.S. National Team coaches.

        “After completing an extensive review and discussion across the country, we feel that it is the right time for U.S. Soccer to lead a change in the sport at the youth level,â€￾ said U.S. Soccer President Sunil Gulati. “We need to shift the focus of our young elite players from an ‘overburdened, game emphasis’ model to a ‘meaningful training and competition’ model. This will ultimately lead to more success and will allow players to develop to their full potential.â€￾

        To begin that process, U.S. Soccer is using the Development Academy to create a wide-reaching movement within the grassroots soccer environment that will educate parents, coaches and players on the value of expanding national player development directly to the clubs. Using the current U.S. Under-17 Residency Program as a model, the youth clubs chosen to be part of the Development Academy will increase the amount of time spent on meaningful training while also increasing the quality of their matches.

        "It's a concept that youth soccer in this country desperately needs and our goal is to truly shift the focus towards increasing player development,â€￾ said U.S. Soccer’s Under-17 National Team head coach John Hackworth. “I think it will create a day-to-day training environment that will allow players the opportunity to develop to the best of their ability. Right now we have only 40 players in that type of environment (at the U-17 Residency Program in Bradenton, Fla.), but this Academy will allow us to put thousands of elite players in a similar environment, which will help us raise the entire level across the nation."

        With an emphasis on creating a superior everyday training environment, teams in the Development Academy will have a clean slate for a calendar and will be required to train a minimum of three times a week, eliminating the growing trend of clubs playing an excessive quantity of games in lieu of consistent training patterns. To maintain an emphasis on training, Development Academy teams will compete against other teams in the program and will not play in any other leagues, tournaments or State Cup competitions, and players will only be allowed to compete on their designated Academy team (with exceptions for high school soccer and national team duty).

        Clubs that are not part of U.S. Soccer’s Development Academy will continue to play in traditional youth soccer competitions, with the longtime Olympic Development Program also continuing unimpeded. With Development Academy players no longer being seen at ODP events, those spots will now be open for additional players to be seen at an elite level.

        "I'm very excited about the establishment of the U.S. Soccer Development Academy Program,â€￾ said U.S. Men’s National Team Head Coach Bob Bradley. “It is very important for U.S. Soccer to work with our top clubs to ensure that our best young players are constantly being challenged in an environment that best promotes player development. With a tremendous amount of reach, this program will help focus training sessions and matches on the areas that are critical to elevating our young players' ability to compete at the elite levels of the sport."

        The Development Academy will be divided into regions and will play home and away matches against other Academy teams across a complete season. Each Development Academy region will be comprised of up to 15-20 teams based on geographic proximity, with the winner of each region participating in the annual Academy Finals at The Home Depot Center in Carson, Calif. The Academy clubs will be comprised of Under-16 and Under-18 age groups, with a minimum of 22 players on a roster. Younger players in the Academy system will also be allowed to be play “upâ€￾ within their club.

        Clubs will have the opportunity to apply for membership in the Academy program beginning June 1, and teams will be selected by U.S. Soccer’s National Team coaches. U.S. Soccer’s coaches will evaluate prospective clubs on a number of criteria, including a club’s history of elite youth player development and past success in elite competitions.

        "The Academy is a comprehensive approach to help develop some of the top players across the nation, but it is also designed to be a working model for the grassroots level,â€￾ said U.S. Soccer Director of Coaching Education & Youth Development Bob Jenkins. “All the clubs involved will be moving in the same direction giving us a similar approach to player development, and then these clubs will act almost like satellites out in the country helping to spread the message out to the clubs around them."

        The Academy will also serve as a better coaching development platform, with each participating club receiving two invitations to the U.S. Soccer Development Academy Best Practices seminars. The development platform for U.S. Soccer referees will also be enhanced in the program, with U.S. Soccer assigning referees to all Academy matches.

        With the framework of the boys Development Academy serving as a starting point for discussion, a similar initiative to enhance the development of female players will also be explored.

        U.S. SOCCER DEVELOPMENT ACADEMY – STRUCTURE

        Objective: The focus of the Academy is on player development and providing players with the best possible opportunity to develop to the highest level they are capable of achieving

        Standards: A minimum requirement of three training sessions and one rest day per week

        Teams: Up to 80 of the top youth soccer clubs in the U.S.

        Selection: Clubs will be selected by U.S. Soccer coaches

        Age Groups: U-16 & U-18 teams (minimum roster of 22 players); providing opportunities for more than 2,000 players

        Competition Format: Divided into regions with each team playing between 30 and 38 home and away matches during an eight-month season. Each region will be comprised of approximately 15-20 teams based on geographic proximity. The winner of each region will play in the Academy Finals at The Home Depot Center in Carson, Calif.
        Good judgment comes from experience. Experience comes from bad judgment.

        Comment


          #5
          Here's some more from Top Drawer Soccer: http://topdrawersoccer.com/articles.aspx?article=2405

          I've pulled out some of the highlight points, rather than post the entire article.

          The Academy Plan
          by Robert Ziegler 6/4/2007

          Some specific things that stand out regarding the implementation include:

          • Academy teams will not be permitted to compete in State Cups, leagues or other tournament, with 4 designated exceptions (Easter week, Christmas/New Year’s Week, Nike Friendlies week and August (but August is mainly a rest period, barring a chance for teams to compete internationally – and then on a one-match-per-day guideline). Players will not be permitted to compete outside of their teams except for high school soccer or a national team.

          • Academy team players will not participate in the U.S. Youth Soccer Olympic Development Program, but that program will continue.

          • The minimum requirements training sessions are 3 per week, with a requirement of 1 rest day per week.

          • 2 coaches from each member club will be included in a yearly Best Practices seminar, at the expense of US Soccer.

          • US Soccer will assign referees for all Academy matches, and use the Academy as a platform for referee development.

          • The Academy league will be split into 4 regional divisions, with a 30-38 match schedule played over 8 months and some kind of yearly national finals at the Home Depot Center in Carson.

          • Academy teams will be fielded in the U16 and U18 age divisions, with 22-player rosters for each.

          • Determination on which clubs/teams will comprise the up-to-80-team league/program will be made by national team coaches based on the “qualifications of the clubs.â€￾ The main qualification seems to be a positive assessment from national coaches, as well as previous history of developing top players.

          • Fees paid to U.S. Soccer will include a $1 per player and $25 per coach fee. No team or club registration fees are required, but a $2,500 performance bond is mandated (these are typically instituted to ensure participants don’t become casual about their participation in matches). There is no stipulation concerning the clubs charging players to participate, meaning most probably will, at least for starters.

          • Each player on a 22-man roster will be required to start at least 30 percent of the team’s matches.
          ....the USSF “Best Practicesâ€￾ coaching education curriculum will be a centerpiece of the program

          "If you are an elite player and under 18 or under 16 and have any kind of desire to develop skill, this program is what you want to be involved in. I don’t think you’ll see ODP go away or any other ID program, they’ll just shift,â€￾ he (John Hackworth, U17 US Men's National Team coach) said. “Across the country, we’ve seen a lot of players and parents have a desire to get something more and to focus completely on player development. ODP is not a day to day development program, it’s about the identification and selection of players and it has served a huge purpose in youth soccer. I just think everyone will have to adjust and figure out how to manage things as they change. I don’t think see programs going away because of it. I just think more and more organizations will need to get in line with the kind of philosophy we’re talking about here.â€￾

          The material released by the Federation also emphasized that clubs participating in the Academy will conform their younger age group programs to the standards espoused in Best Practices.

          “The idea ultimately is that clubs should run their entire club much more in line with player development principles,â€￾ Hackworth said. “So their U9, or U11 programs should be similar to how we set this up. It will be much different at the competitive level, but it will also be much different from what the competitive level looks like now. We can give these 9 year olds the opportunity to really enjoy the game, to learn it, and have it so they’re not worrying about winning some Halloween tournament and playing 4 full games in 48 hours or something ridiculous like that. So yes, we want to have a profound effect on the clubs’ philosophies on developing players, and that shift in focus will be huge if we are to move forward as a soccer nation.

          “So if we’re committed to that we can look at the clubs and say ‘What are you doing with your teams at the youngest ages? Do you have a mini-academy? Are their coaches focused on individual technical development? Are you mixing large player pools instead of focusing on winning U9 and U11 Cups? It’s not rocket science, it’s really pretty simple. Right now that’s not what happens and that’s where we feel it’s right to have some hands on situations with people. We don’t want to see clubs say ‘Let’s just have winning teams until they are 14 and then we’ll turn it over to player development. Let’s focus on development all the way through, and remember that if you develop players as best as you can, you’re going to be successful on the field anyway.â€￾
          The Women’s Game

          Regarding girls soccer, the Federation announcement simply said a similar initiative will be explored.

          The College Game

          With college recruiting opportunities being in many ways the mother ship of status quo club soccer, Maryland Men’s head coach Sasho Cirovski made no bones about his endorsement of the move to the academy setup.

          “For the good of the game, this is a welcome and long overdue concept. Youth soccer has become obsessed with winning and learning through games at the expense of development of fundamental techniques. The emphasis on training, combined with a periodization schedule that will allow players to train and play games mentally and physically at 100 percent, is exciting,â€￾ Cirovski said in the Federation press release. “It has become increasingly frustrating for all of my colleagues to watch ‘tired’ players, knowing that they are being paced in practices so that they can survive in the games. College coaches will be able to evaluate players in a consistent high quality competitive environment. In the long run, I believe that this will make our recruiting less costly and more efficient. This is something that all of us in college soccer welcome with open arms."
          Good judgment comes from experience. Experience comes from bad judgment.

          Comment


            #6
            More: http://images.ussoccer.com/Documents/cm ... lspecs.pdf

            Onfield details including the following:

            Substitutions
            Maximum of seven; No-reentry

            This accomplishes two things:
            1) Ensures coaches are looking at the development
            component for players.
            2) Allows each player to gain meaningful experience
            and playing time.

            Playing Time Minimum
            Each player must start a
            minimum of 30% of the
            games

            Travel Party 18 players
            Allows entire travel party to be eligible to participate.

            Roster Changes
            Allows for Clubs to “promoteâ€￾ players and replace
            players who may want to leave the Academy system.
            Up to four changes from
            within the Club; New roster
            players must be from within
            the Club.

            Roster Size
            22 allows for the Academy team to train in an 11 v.
            11 situation. Clubs may have more than 22 players
            based on their individual judgment. Developmental
            players will be allowed to transfer up age groups
            within the Academy program and will not be subject
            to minimum start requirements.
            Minimum of 22 players; up to
            six “developmentalâ€￾ slots on a
            game roster
            Good judgment comes from experience. Experience comes from bad judgment.

            Comment


              #7
              This Power Point Presentation should be read. It discusses problems of elite youth soccer players and USSF offered solutions:

              http://images.ussoccer.com/Documents/cm ... 7-2014.pdf
              Good judgment comes from experience. Experience comes from bad judgment.

              Comment


                #8
                I'm surprise this thread has not generated any kind of comments, because it has produced lots in other forums.

                Here is part of one I thought was very interesting because I believe it provides some insight into the decision making that is taking place. It is by a poster associated with the Dallas Texans. The Texans are a Nike Premier Club (like the Bolts and Stars), but were one of the clubs quoted as supporting the National league.

                Personally, I like the Nike version a lot better than the Addidas. The Nike version seems to represent real change with more focus on the training acpects of player development, assuming, of course, it can actually accomplished. The Addidas version just seems more of the same.

                At the February 2007 USYSA National convention a "National League" (not Red Bull) is announced. Each of the 4 regions can submit up to 5 teams --12 are selected and the winner gets a spot in USYSA National Championship. This is driven by adidas (it being openly said adidas' $3 million sponsorship of USYSA depends on USYSA agreeing to do this).

                2 months later in Portland at the Nike Annual Convention of its Premier Clubs (of which there are 80, hint, hint) this academy league idea is floated. Now, the Nike sponsored USSF backs the play.
                Now, we have some notion of a "developmental" league. Players who participate cannot play in the USYSA /adidas sponsored National Championship Series. Or participate in the USYSA ODP program.
                I don't know how this is meant to fit in with the MLS youth initiatives, if at all. After all, adidas is the Official MLS Uniform Sponsor. I don't say only Nike clubs will be included, or that they all will be, but the "branding" will make it clear who's boss.
                Good judgment comes from experience. Experience comes from bad judgment.

                Comment


                  #9
                  Here's another interesting comment, this from the president of the Kansas Youth Soccer Association who supports the USYSA National league:

                  None of the teams (MLS) are putting money in, they are using parents to fund it. As a result combined with pressure from foreign competition, the MLS is potentially losing at least half and probably close to 80% of the market of players.

                  There is certainly a major drain in Southern California where many young players are going to the MLF (a sports agency that offers player representation and marketing services for international soccer) at 15 or 16, before the MLS can sign them. You also see many foreign clubs coming to the US with programs.

                  The MLS largely controls the USSF now. How can they staunch this? The MLS does not have the money to make a viable national program. The USSF has the clout to do it and a little money. They can Regionalize it so that teams and games are in MLS areas. This will cut costs for the MLS.

                  More importantly look at the restrictions. No USYS, US Club, Y League or other program participation except on very select weekends that are targeted at major tournaments. The USSF controls all who enter - no foreign teams or affiliated clubs. (By the way this may violate the USSF's own inter play rules.)

                  Who benefits from such a program? Who gets to cut out competition for players? Who gets their costs reduced so more players can participate? Who created it?

                  The only answer to each of those questions is the MLS.
                  Good judgment comes from experience. Experience comes from bad judgment.

                  Comment


                    #10
                    Youth soccer in the US is a business and you can guarantee that someone somewhere will be benefitting from this. The other thing you can guarantee is that it won't be youth soccer players.
                    Players that are at a level where a potential professional career is possible will be courted by whoever stands to make money off of them. In other countries that is academies linked to professional teams. It is only recently that people have realized that money can be made by developing and selling US players. Currently top level pro players in the US are owned by MLS so obviously it benefits them to keep as much of the pie for themsleves as possible. All I have read on this so far makes me think it is just more of the same old posturing and attempts to keep others out.
                    Nothing much will change in the US until the career path of aspiring soccer players has playing professionally at the pinacle instead getting a college scholarship.

                    Comment


                      #11
                      Originally posted by skinny maradona
                      Youth soccer in the US is a business and you can guarantee that someone somewhere will be benefitting from this. The other thing you can guarantee is that it won't be youth soccer players.
                      Players that are at a level where a potential professional career is possible will be courted by whoever stands to make money off of them. In other countries that is academies linked to professional teams. It is only recently that people have realized that money can be made by developing and selling US players. Currently top level pro players in the US are owned by MLS so obviously it benefits them to keep as much of the pie for themsleves as possible. All I have read on this so far makes me think it is just more of the same old posturing and attempts to keep others out.
                      Nothing much will change in the US until the career path of aspiring soccer players has playing professionally at the pinacle instead getting a college scholarship.
                      We parents and our children are just pawns of the system, I guess. :( Which is a good reason to become more savy about the things going on in the world of youth soccer. Or maybe ignorance is bliss. :smt102

                      Here's another good article by Jim Paglia, a nationally recognized brand strategist who has an extensive background in soccer ranging from the NASL, to NCAA Division I, to World Cup 1994, and 30 years of club administration and coaching.

                      Thursday, June 7, 2007

                      Clubs Face Major Transformation

                      By Jim Paglia
                      Youth clubs try to generate revenue to support their ambitions by appealing to players whose families are willing to pay higher fees. The competition for players and in some cases, "warm bodies," is exposing a major chink in youth soccer armor.

                      Club soccer is finding some growth through mergers and acquisitions. That path is likely to reveal that as clubs get larger, they become more like their competition rather than distinctive. Make no mistake - youth soccer is now big business. Some club administrators and directors of coaching have become wealthy from youth soccer. Revenues derived from youth soccer fund real estate acquisitions, indoor facilities, and major sports complexes.

                      I am not criticizing the fact that people have found ways to profit from their passion. My concern is how the profit motive affects the way clubs evolve. Some "elite" and "premier" teams exist to fuel revenue growth and to cater to parents whose egos insist their child play on a team of distinction.

                      It is my experience that teams that would have a hard time earning a "B" classification a few years ago are overrunning the highest level of play. Clubs justify the formation and placement of these teams by suggesting that "playing up" as a unit will make them stronger players. They contend the drubbing these teams take against legitimate elite or premier teams is a temporary condition overcome in a couple of years.

                      The launch of U.S. Soccer Development Academy sounds like a long overdue antidote.

                      U.S. Soccer Development Academy (USSDA) will rightly segregate the elite players, and provide them a reasonable training schedule. Although I have always been a critic of the Olympic Development Program (ODP) system, the USSDA should open the ranks to more children at the ODP level, and perhaps it will lead to the needed overhaul there.

                      I anticipate a "trickle down" affect to all this. USSDA is now the elite player territory. Non-USSDA clubs must create an experience that relies on something other than the promise of national prominence. I interact with many club presidents, coaching directors, and key administrators. Repeatedly, they state club goals in two ways - "To compete for national championships," and "To move the club to the 'next level." By today's standards, the "next level" usually means membership enrollment (revenue), won/loss records, and highly paid coaches/trainers.

                      These goals speak more to coaching and revenue ambitions than to the development of club programs. While many clubs will continue to seek this type of recognition, it will be clear they are doing so without the most elite players.

                      Revenue drives soccer clubs today despite claims of "for the love of the game." The challenge for any business is running it in a way that distinguishes it from its competition. Leaders of most soccer clubs are finding distinctiveness is not their expertise. They continue to chase the false prophets of "win more" and "recruit better" instead of delivering a unique experience to their members.

                      USSDA will separate the truly premier clubs from the "want to be." This puts enormous pressure on clubs that are not part of the USSDA program to do a better job of creating a meaningful experience for members who now clearly do not play at the highest level. The majority of players, parents, and volunteers fall into this category.

                      Clubs that address member satisfaction, and exceed expectations in stakeholder experiences are more likely to survive the shakeout that I predict will occur. Players and parents will express their loyalty to a club's brand for reasons beyond elite status, salaries paid to staff, won/loss records, or trophies acquired.
                      Good judgment comes from experience. Experience comes from bad judgment.

                      Comment


                        #12
                        USSDA will separate the truly premier clubs from the "want to be." This puts enormous pressure on clubs that are not part of the USSDA program to do a better job of creating a meaningful experience for members who now clearly do not play at the highest level. The majority of players, parents, and volunteers fall into this category.

                        Clubs that address member satisfaction, and exceed expectations in stakeholder experiences are more likely to survive the shakeout that I predict will occur. Players and parents will express their loyalty to a club's brand for reasons beyond elite status, salaries paid to staff, won/loss records, or trophies acquired.
                        Isn't this what MPS has been getting flack for?
                        :) sorry couldn't resist.

                        The other big problem is the word "development " in ODP. that deceives way too many people. ODP does not develop anyone. It is purely a scouting and identification process and a bad one at that.

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                          #13
                          I'm also surprised that the USSF proposal hasn't generated any discussion. I find it ironic with all the discussion of MPS and State Cup that no one has even noticed this.

                          Did anyone miss the part where they propose that the top Boys Clubs in the country no longer participate in ODP or State/Regional/National cups, or any other leagues starting in the Fall of 2007.

                          From what I've read it seems like a step in the right direction.

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                            #14
                            Yes and, as usual, the girls get left with the second rate system. At least that's the way I read the one line - that it will be explored.

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                              #15
                              Originally posted by skinny maradona
                              Isn't this what MPS has been getting flack for?
                              :) sorry couldn't resist.
                              Dont apologize, you happen to be correct.

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