They are the 1% - NCAA

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NCAA Unintentionally Leaks Financial Docs
Thursday, November 17, 2011 10:11 amWritten by: Ben Maller
Someone at the NCAA headquarters in Indianapolis is going to have a lot of explaining to do after closely guarded financial statements from the organization were leaked online for the world to see.

The NCAA mistakenly left its internal SharePoint site unprotected, allowing fans, media and random knuckleheads to have complete access to its most sensitive economic information. The leak involves years of accounting information, slideshows and much more.

Originally the information was spotted on Cats Illustrated, a popular Kentucky fan site. Someone e-mailed the scuttlebutt to rumor-loving writers at Deadspin who were able to get downloaded copies of the data before the NCAA could encrypt the information and make the important files inaccessible to Joe public.

Even the most casual aficionado of college sports is aware the NCAA isn't destitute, but just how affluent are "amateur athletes" making those that run college sports?

Deadspin reports the NCAA took home $693.2 million in revenue in 2008. A majority of that cash came from March Madness which saw Kansas, Memphis, North Carolina and UCLA – all No. 1 seeds – reach the Final Four at the Alamodome in San Antonio. Bill Self's Jayhawks beat John Calipari's Tigers in the championship game.

Just over 51 percent ($359 million) of the 2008 NCAA revenue went back to Division I schools, with slightly more than 33 percent ($230 million) used to stage championship events. Another $26 million (3.7%) was headed to the NCAA's "management and general fund," leaving 3.4 percent ($24 million) in profit.

In addition, Deadspin reports the NCAA had invested a breathtaking $356 million in different financial markets.

[HS Harry]

I just reviewed the 2008 report released by Deadspin. I am not an accountant, however, it appeared to me that the NCAA had about $630,000,000 in revenue of which about 1/2 was redistributed back to the D1 schools. Most of which is likely as payments for their involvement in the NCAA Men's Basketball Tourney. They had over $350,000,000 in assets (reserves) all of which was invested in numerous mutual and equity funds. Their biggest investment was over $125,000,000 in government bonds. As a non-profit/ tax-exempt entity, they can't have a "profit" per se, but did operate in '08 about $25,000,000 in the black.

Understand, that these figures are for the NCAA only. They don't reflect the revenues and exenditures of the individual athletic programs, and they don't reflect the most "profitable" part of intercollegiate athletics, namely BCS football, because the NCAA has little involvement with the gate attendance, TV deals, bowl games or BCS Championship Series for football! Most estimate that if the NCAA did take control of a true D1 football playoff, it would generate about $1.25B in revenues for the NCAA. But why would a group with only a couple 100 employess be interested in making more the $25M a year that they already do?